London’s love for innovation and design finds its perfect match in Apple’s Regent Street and Covent Garden stores — two of the most iconic Apple locations in the world.
These spaces aren’t just retail outlets; they’re modern-day tech landmarks where architecture, art, and technology blend seamlessly.
Whether you’re upgrading your iPhone, exploring Apple accessories, or attending a creative session, both stores promise an experience that’s uniquely London.
1. Apple Regent Street – The Flagship Experience
Apple Regent Street isn’t just a store — it’s a statement.
Located in the heart of London’s shopping district, this store’s glass and limestone façade invites you into a spacious, light-filled interior designed for exploration.
Inside, you’ll find:
- The complete lineup of Apple devices — iPhones, iPads, Macs, and Watches.
- Dedicated areas for accessories and personalization.
- The Genius Bar, where Apple’s experts handle repairs and consultations.
Every detail of the Regent Street store reflects Apple’s design philosophy — simple, functional, and inspiring.
2. Apple Covent Garden – A Boutique of Creativity
Tucked inside London’s historic Covent Garden, this store feels more intimate yet equally impressive.
It’s known for its workshops and “Today at Apple” sessions, where visitors learn photography, music production, and video editing from Apple trainers.
Covent Garden’s charm makes it perfect for a relaxed shopping experience, combining technology with London’s cultural soul.
3. Apple Products You’ll Find in London
At both Regent Street and Covent Garden locations, you’ll find the full Apple ecosystem:
- iPhone 17, iPhone 15, and SE models
- iPad Pro and iPad Air (M3 chip)
- MacBook Air and MacBook Pro
- Apple Watch Ultra and Series 9
- AirPods Pro & AirPods Max
- Apple TV and HomePod mini
Each store also provides demo zones, so you can test devices before purchasing.

4. Apple Accessories Collection in London
Apple’s accessories collection in London stores covers everything you need to complete your setup:
- iPhone cases, screen protectors, MagSafe chargers
- AirPods and AirTags
- Apple Watch bands (leather, sport, metal)
- MacBook stands, chargers, and docks
- iPad styluses and covers
All accessories are original and come with official Apple warranties.
5. Genius Bar & Technical Support
Apple’s Genius Bar is one of the key highlights of both London stores.
From device setup to repair, you’ll receive certified support directly from trained Apple professionals.
Services include:
- Battery and display replacement
- Software troubleshooting
- AppleCare+ support
- Trade-in and upgrade assistance
6. Workshops and Events – “Today at Apple”
Both London stores host creative workshops that let customers explore their devices beyond everyday use.
From mobile photography lessons to coding sessions, Apple transforms retail into a learning experience — inspiring creators and innovators alike.
7. Visiting Apple Stores in London
- Apple Regent Street: 235 Regent Street, London W1B 2EL
- Apple Covent Garden: No. 1–7 The Piazza, London WC2E 8HB
- Opening Hours: 10 AM to 9 PM (Mon–Sat), 12 PM to 6 PM (Sun)
You can also book Genius Bar or pickup appointments via the Apple Store app.
8. Payment & Services
Apple accepts all major payment methods and offers:
- Interest-free monthly installments
- Education discounts for students
- In-store trade-in programs
9. Why Visit in Person?
While online shopping is convenient, Apple’s physical stores offer one unmatched advantage — experience.
You can touch, compare, and test every device, get live support, and feel the design that defines Apple.

Frequently Asked Questions
- Where are Apple Stores located in London?
At Regent Street and Covent Garden. - Do both stores sell the same products?
Yes, they both carry iPhones, iPads, Macs, and accessories. - Do these stores offer repair services?
Yes, through Apple’s Genius Bar appointments. - Are accessories available in-store?
Yes, all official Apple accessories are available. - Can I trade in my old iPhone at these stores?
Yes, Apple offers trade-in programs. - Do the stores host workshops?
Yes, through “Today at Apple” events. - Are student discounts available?
Yes, for eligible Mac and iPad purchases. - What are the store hours?
Typically 10 AM–9 PM, with limited Sunday hours. - Can tourists claim VAT refunds?
Yes, depending on UK tax regulations. - Do I need an appointment for repair?
Yes, it’s recommended to book online before visiting
Final Thoughts
The Apple Stores at Regent Street and Covent Garden perfectly capture Apple’s spirit of innovation and creativity.
Each visit feels more like a discovery than a transaction — where technology, architecture, and service come together.
For more detailed Apple store insights and tech news, visit JK Mobiles.
